Google Ads Local Actions - Orders: What It Means and How to Set It Up

If you've seen "Local Actions - Orders" as a conversion goal in Google Ads, or you're wondering why it isn't showing up at all, here's the direct answer: it tracks clicks on the "Order" button on your Business Profile listing, and it only exists for businesses whose listing actually has that button. It's one of six local actions conversions, and it's the more restricted of the two vertical-specific ones.

What triggers a "Local Actions - Orders" conversion

Per Google's own documentation, Orders tracks the number of "Order" clicks on your business locations, while or after engaging with your ads. Google is explicit that this metric is only available for businesses with the "Order" click option, restaurants and food-adjacent businesses that have online ordering configured on their Business Profile. If your listing doesn't have an Order button, this goal has nothing to attach to and won't appear in your account, that's expected, not a setup mistake.

Is it available for bidding, or reporting only

Reporting only. Orders, along with Website visits, Other engagements, and Menu views, can't be used in a Smart Bidding strategy. You can see the volume, you can't optimize campaigns toward it directly.

Where to find it in your account

Conversion goals page. Goals → Summary → View all conversion actions, filtered by Conversion Action.
Campaign overview page. Campaigns → add the "All Conversions" column, filtered by Campaign segment.
Stores report. Campaigns → Stores.

How to set it up

Confirm your Business Profile has the "Order" click option enabled. This is the prerequisite that determines whether this goal can exist for you at all, it's a food-vertical feature, not something every business can turn on.
Link your Google Business Profile to Google Ads, if it isn't already, so location assets can be created.
Confirm location assets are active at the account, campaign, and ad group level.
Wait for at least one Order click to occur. Google creates the goal after a real conversion, not before.
Google auto-creates "Local Actions - Orders" as a Google-hosted goal. No tag or code to install, it comes entirely from location asset interaction data.

Eligibility

Available for food-vertical advertisers with the Order click option enabled on their Business Profile, and active location assets in eligible countries. Reporting is restricted for sensitive categories the same as other local actions, though these rarely overlap with food businesses in practice.

Frequently asked questions

Why doesn't "Local Actions - Orders" show up in my account? Most likely your Business Profile doesn't have the "Order" click option enabled. This goal is vertical-specific to businesses with online ordering configured, not available generally.

Can I bid toward Local Actions - Orders? No. It's reporting-only in every campaign type, the same as Website visits, Other engagements, and Menu views.

Does this track actual completed orders and revenue? No. It only counts clicks on the "Order" button in your Business Profile listing, not whether the order was completed or its value. For actual order and revenue tracking, you need standard ecommerce or on-site conversion tracking alongside this.

Do I need to install anything for this to work? No. It's a Google-hosted goal generated automatically from location asset data once your Business Profile is linked, location assets are active, and the Order option is enabled.

How is this different from Menu views? Orders counts clicks on the "Order" button specifically. Menu views counts clicks on a menu link. A restaurant listing can have either, both, or neither depending on what's configured on the Business Profile.

Full detail is in Google's own documentation on local actions conversions.

This is one of six local actions conversions. See the full local actions conversions guide for how it compares to the other five.

If you're running Google Ads for a restaurant or food business and want your online orders actually tracked with accuracy, not just clicks on a listing button, that's what conversion tracking covers.