A Google Ads management expert for US small business owners
I'm a freelance PPC specialist who manages Google Ads accounts directly, no account managers, no hand-offs to a junior media buyer. Full campaign management plus the conversion tracking underneath it, so you know what your spend is actually producing.
Sound familiar?
You can't tell which campaigns actually bring in calls or sales, just clicks and impressions
Your Google Ads numbers and your GA4 numbers don't match, so you don't fully trust either one
Budget decisions are a guess, because the tracking underneath them was never actually checked
More ad spend doesn't fix decisions built on numbers you don't trust.
Here's what changes
Every call, form fill, and sale tracked back to the exact campaign and keyword that earned it
Budget moved weekly toward what's actually converting, not reviewed once a quarter
One dashboard showing spend, leads, and cost per lead, not five logins to piece together
How it works
Audit
Find what's wasting budget before touching anything else
Full review of campaign structure, keyword match types, search terms, and negative keywords, plus a check of whether conversion tracking is even accurate enough to optimize against in the first place.
Rebuild
Restructure the account and fix the tracking underneath it
Campaigns and ad groups rebuilt around real search intent, negative keyword lists built out before any budget changes (a new roofing account got close to 100 negative keywords in before day one), and Enhanced Conversions plus call tracking through CallRail connected so Smart Bidding has accurate signal to work with.
Manage & scale
Move budget toward what the data shows is working
Weekly monitoring and bid or budget adjustments based on verified leads and sales, not clicks or impressions. On an existing outdoor living account, that's what let monthly budget double from $2,016 to $3,897 without cost per lead going up.
Looking to hire a Google Ads freelancer, or an expert at an agency? Here's what to check first
Most people searching for this have already tried managing ads in-house, or already paid an agency, and still can't tell if the spend is working. Before you hire anyone, me included, here's what's worth checking.
Who's actually managing the account day to day? At an agency, the person on the sales call often isn't the person touching your campaigns. With me, it's me, I don't hand accounts to a junior media buyer.
Do you get real access, or just reports? You should have your own admin-level access to your Google Ads account and GA4 property. If an agency won't grant that, the account isn't really yours.
What happens to the account if you leave? Ask this before signing anything. A well-run account should hand over clean, not get held hostage by whoever built it.
Is pricing based on a percentage of ad spend, or something else? Percentage-of-spend pricing means whoever's managing your account makes more the more you spend, whether or not that's the right call for your budget.
Do they touch conversion tracking, or just the ads? Managing bids and keywords without checking what's underneath means every optimization decision is built on numbers that might already be wrong.
Working with me means one person accountable for your account, not a team you're introduced to once on a sales call and rarely hear from again. That also means I'm one person, if you need a full team running five channels plus creative production, an agency might be the better fit. For Google Ads management specifically, especially for a small business running one or two channels, it's usually a one-person job anyway.
Built for small business budgets, not enterprise account layers
Most of the accounts I manage spend somewhere between $2,000 and $6,000 a month, contractors, home service businesses, and ecommerce retailers either scaling a new account or cleaning up one that's been running with nobody watching it closely. That's a different job than managing a $50,000-a-month enterprise account split across a specialist team, and it should be run differently.
For a small business, that means:
Direct access to the person actually managing your account, not a rotating account manager you re-explain your business to every quarter
No agency overhead built into the fee, you're not subsidizing people who never touch your account
Reporting that answers one question (what did this spend produce), not a forty-tab deck nobody reads
Budget decisions made weekly against real conversion data, not on a quarterly review cycle built for bigger retainers
Google Ads management tends to make the most sense once you're spending at least $1,500-$2,000 a month, below that, a monthly management fee can end up costing more than the extra return it produces. In that $2,000-$6,000/mo range, a roofing contractor went from zero to profitable in the first 10 weeks on $2,264 in spend, and an outdoor living contractor doubled leads scaling from $2,016 to $3,897 a month without cost per lead going up. If you're spending less than that, a one-time PPC account audit is usually the better starting point.
Real accounts, not projections
Three case studies, same starting point: connect tracking first, then decide where budget goes.
What You Get:
Google Ads campaign management (Search, Shopping, and Performance Max)
GTM and GA4 tracking setup, mapped to real conversions
Call tracking via CallRail for phone leads, where that applies
Weekly reporting in Looker Studio
Monthly strategy call
Direct communication with Filip, no account managers in between
You'll know exactly what your ad spend produced each week, and won't have to guess whether anyone's actually optimizing anything.
No contract. No lock-in.
Not seeing clear reporting and qualified leads by day 30? I'll keep working for free until you do. Cancel anytime with 30 days notice, you keep everything I've built.
I'm Filip Steiner - your Google Ads & Conversion Tracking Specialist
Over the past 5 years, I've managed 100+ ad accounts across the US, from local services to ecommerce.
My background in analytics and conversion tracking helps me turn ad chaos into profitable systems.
I don't just run ads. I build measurement systems that show you exactly where every dollar goes, and what it returns.
Certifications & Expertise
Frequently asked questions
Should I hire a freelancer or an agency for Google Ads management?
Depends on what you need. If you're running one or two channels and want one accountable person managing them, a freelancer is usually a better fit, and often cheaper, since you're not paying for an account-manager layer. If you need a full team running five channels plus creative production, an agency might be the better fit. I only manage Google Ads (and, as a related channel, Microsoft Ads), not a full marketing department.
I already have an agency handling other marketing. Can you just manage Google Ads?
Yes. I only take over what you actually hire me for. Running Google Ads separately from your other marketing (SEO, social, email, whatever else an agency is handling) is a normal setup and doesn't require moving anything else to me.
What counts as a good fit for small business Google Ads management?
Most of the small businesses I work with spend $2,000 to $6,000 a month on Google Ads. Below roughly $1,500-$2,000 a month, a monthly management fee often eats too much of the budget to be worth it, and a one-time PPC account audit is usually the better starting point.
How long does it take to see results after you take over an account?
Depends on whether the account is new or already running. A brand-new account usually needs a few weeks to gather enough data to optimize with confidence, see the roofing contractor case study for what that looked like over the first 10 weeks. An existing account with tracking already working can move faster, sometimes within the first few weeks of a structure or budget change.
Do you require a contract?
No. I ask for 30 days notice if you want to cancel, and you keep everything I've built: the account, the tracking setup, the reporting. There's no multi-month lock-in.
What's included in Google Ads management, and what isn't?
Included: Google Ads campaign management, GTM and GA4 tracking mapped to real conversions, call tracking via CallRail where phone leads matter, and weekly reporting. Not included: Meta Ads or other social platforms, that's outside what I manage day to day. If you need Meta Ads run alongside Google Ads, that's a separate conversation with a separate person or agency.
Ready to see what your Google Ads account is actually doing?
Tell me what you're running now, or if you're starting from zero, and what you're trying to get out of it, leads, sales, or both, and I'll tell you what it'd take to manage it properly.