Performance marketing management for US local and ecommerce businesses
Performance marketing management for US local and ecommerce businesses means I own the whole system: ad campaigns on Google and Microsoft, the tracking underneath them, and reporting that shows leads and revenue, so you always know what your ad budget is actually producing.
Sound familiar?
Your media buyer and your tracking setup are handled by different people (or nobody)
You get campaign reports that show clicks and impressions, not revenue
No one can tell you which channel or campaign is actually worth the budget
Here's what changes
One accountable point of contact across every paid channel you run
Reporting that ties spend directly to leads and revenue, not platform vanity metrics
Budget that moves toward what's working, reviewed and adjusted continuously, not once a quarter
How it works
Audit the full system
Review every active channel, the tracking underneath it, and where the reporting gaps are.
Rebuild the measurement layer
GA4, GTM, and conversion tracking fixed first, so every decision after this is based on real numbers.
Manage and optimize continuously
Weekly monitoring and budget shifts across channels based on what the data actually shows.
Hiring for performance marketing? Here's what that should actually mean
Performance marketing management for US local and ecommerce businesses is a vague phrase, so here is what I mean by it: managing your paid media spend against leads and revenue you can verify, not against clicks and impressions. For me that's Google Ads and Microsoft Ads, with GA4, Google Tag Manager, and conversion tracking handled by the same person who manages the budget. That last part matters more than it sounds.
A common pattern in accounts that feel stuck is this split: one person or agency buys the media, someone else (or nobody) owns the tracking, and each reports a different number. The media buyer optimizes toward whatever the platform counts as a conversion, and nobody checks whether that matches real calls, forms, or orders. When bids and budgets are tuned on bad data, you get confident reports about the wrong thing. So I start with the measurement layer. I audit every active channel and the tracking under it, fix GA4, GTM, and conversion tracking first, and only then change budgets.
From there it's ongoing management. I monitor weekly and move budget toward the campaigns and channels that produce leads or revenue, which is where Google and Microsoft Ads get compared on the same footing. We have a monthly strategy call, and the reporting ties spend to leads and revenue rather than platform vanity metrics. You deal with me directly, not an account manager relaying messages.
I'm one person, which is a deliberate trade. You get someone accountable for the whole system and nobody to hand you off to. You don't get a full team covering creative production, SEO, and every other channel. If you need all of that under one roof, an agency is probably the better fit. If you need your Google and Microsoft spend to be measurable, honestly managed, and explained in plain English, this is what I do.
Who this is for, and who should look elsewhere
This is for US local service businesses and ecommerce brands already spending on Google Ads, and maybe Microsoft Ads, who want one accountable person over media, tracking, and reporting. It works best when you have a real conversion event, like phone calls, booked jobs, or orders, and enough budget for the data to mean something.
Who should look elsewhere: if you're not running ads yet and your website doesn't convert, start smaller, because management can't rescue an offer or a site that doesn't sell. If you need creative production, SEO, and other channels run together, an agency with a bigger team is a better fit. If you only need tracking fixed, the conversion tracking service is a smaller, standalone engagement. And I can't promise a specific cost per lead or revenue number. My guarantee is about clear reporting and qualified leads by day 30, not a fixed outcome.
Real results, not theory
What You Get:
Full-funnel strategy across Google and Microsoft Ads
Unified tracking and reporting across every channel
Weekly budget and bid optimization
Monthly strategy calls
One accountable point of contact, not a team of specialists who don't talk to each other
No contract. No lock-in.
Not seeing clear reporting and qualified leads by day 30? I'll keep working for free until you do. Cancel anytime with 30 days notice, you keep everything I've built.
Frequently asked questions
What is performance marketing management?
It's managing paid advertising against measurable results, like leads, booked jobs, and revenue, instead of clicks or impressions. In my version that means Google and Microsoft Ads campaigns, the GA4, Google Tag Manager, and conversion tracking behind them, weekly optimization, and reporting that connects spend to outcomes, all handled by me directly.
How is performance marketing management different from Google Ads management?
Google Ads management focuses on running your Google campaigns. Performance marketing management covers more than one channel (Google and Microsoft), plus the measurement layer and cross-channel budget decisions. If Google is your only channel and your tracking is solid, Google Ads management is enough. If you run multiple channels or can't trust your numbers, this is the better fit.
What access and information do you need to get started?
Admin or manager access to your Google Ads, plus Microsoft Ads if you use it, and access to GA4 and Google Tag Manager. If you take calls, I also need your call tracking, such as CallRail. I'll ask about your goals, average job or order value, and which leads you actually want, so I know what to optimize toward.
Do you also handle SEO, social media, or email?
Not as part of this service. My managed work covers Google and Microsoft Ads and the tracking and reporting behind them. If you need broader channels managed together, an agency with a bigger team may fit better. I'm happy to work alongside your other vendors and tell you what the numbers say about paid media.
How will I know my paid media is actually working?
You should see leads or revenue, not just clicks, and the numbers should match between the ad platform and GA4. That's why I fix tracking first. After that, I report spend against real outcomes monthly and move budget weekly. If you're not seeing clear reporting and qualified leads by day 30, I keep working for free until you do.
Do I have to sign a long-term contract?
No. There's no contract or lock-in. You can cancel anytime with 30 days notice, and you keep everything I've built. That's deliberate: if the work isn't producing reporting you trust and leads you want, you should be able to leave without losing what you paid for, and I'd rather earn the next month than lock you into it.
Guides on this topic
- What Is a Google Ads Conversion?A conversion is a specific action you've told Google Ads to count as valuable, not a click or a visit. Here's what counts and how to set one up.
- Smart Bidding Learning Phase: 50 ConversionsGoogle's Smart Bidding guidance is shifting from weeks to a conversion count. Here's what that actually means for low-volume accounts.
Related services
I'm Filip Steiner - your Google Ads & Conversion Tracking Specialist
Over the past 5 years, I've managed 100+ ad accounts across the US, from local services to ecommerce.
My background in analytics and conversion tracking helps me turn ad chaos into profitable systems.
I don't just run ads. I build measurement systems that show you exactly where every dollar goes, and what it returns.