Stop guessing which channel actually drove that sale
Inconsistent or missing UTM tags are the single most common reason reporting doesn't add up across channels. One naming convention, applied everywhere, fixes it for good.
Typical turnaround: within a week
Sound familiar?
Different channels get labeled differently in GA4 depending on who set up the link
"Direct" traffic in GA4 is suspiciously high, usually a sign of missing UTM tags
You can't reliably compare one campaign's performance to another because the tagging isn't consistent
Here's what changes
One naming convention across every channel, campaign, and team member
Reporting where every session has a clear, trustworthy source
A system simple enough that anyone on your team can tag a new link correctly
How it works
Build the naming convention
Define a consistent structure for source, medium, campaign, and content across every channel you use.
Audit and fix existing links
Find where current tagging is missing or inconsistent, and correct what's already live.
Hand over a simple system
A template or generator anyone on your team can use, so the convention holds after I'm done.
Real results, not theory
What You Get:
Custom naming convention built for every channel you use
Existing links audited and corrected
A simple template or generator for your team
Documentation so the convention holds after I'm gone
Validation that tracking reflects the new structure correctly
The Tracking Accuracy Guarantee
If the numbers this delivers don't match across your ad platform and GA4, I'll fix it for free until they do. No time limit, no extra charge.
Related services
I'm Filip Steiner - your Google Ads & Conversion Tracking Specialist
Over the past 5 years, I've managed 100+ ad accounts across the US, from local services to ecommerce.
My background in analytics and conversion tracking helps me turn ad chaos into profitable systems.
I don't just run ads. I build measurement systems that show you exactly where every dollar goes, and what it returns.