Google Ads, GA4 and GTM training and consulting, 1:1 and for teams
Hands-on Google Ads, GA4 and GTM training and consulting, 1:1 or for your team, built around your actual accounts instead of generic slides. You learn to make routine changes with confidence and to judge whether anyone managing your ads is doing a good job.
Sound familiar?
You're paying an agency for changes you could make yourself in minutes if you understood the platform
Your team inherited ad accounts and tracking setups nobody actually trained them on
You want to understand what you're paying for well enough to know if it's working
Here's what changes
Enough working knowledge to make routine changes yourself, confidently
A team that can maintain and troubleshoot your own tracking setup
The ability to evaluate whether an agency (or freelancer) is actually doing a good job
Looking for Google Ads, GA4 and GTM training and consulting? Start here
If you're searching for Google Ads, GA4 and GTM training and consulting, you're probably in one of two spots. Either you're a business owner paying someone for changes you suspect you could make yourself, or you're managing a team that inherited ad accounts and a tracking setup nobody ever trained them on. Both are fixable, and neither needs a generic course.
Generic courses teach the platform in the abstract. Your problem is your account: your campaigns, your GA4 property, your GTM container, and the specific way your leads or orders get counted. That's why I build sessions around your actual setup. We work live, in the real accounts, and I walk through how things work and why they're configured the way they are. Afterward you get follow-up materials, so the knowledge doesn't disappear when the call ends.
The goal is practical. You or your team should be able to make routine changes confidently, maintain and troubleshoot your own tracking, and tell whether an agency or freelancer is doing a good job. That last one matters more than people expect. If you can read your own account and ask a specific question, you're much harder to oversell, and much easier to get straight answers for.
To be clear about what this is: training and consulting here means teaching you or your team, not doing the work for you. If you'd rather hand the work off entirely, that's a different engagement. If you're deciding between the two, the honest question is how much you want to understand versus how much you just want handled. Either answer is fine, and I'll tell you which one I think fits.
Who this training is for, and who should look elsewhere
This fits business owners who want control over their own ads and tracking, in-house marketers or office managers who were handed an account without any training, and teams that need to get up to speed on Google Ads, GA4, GTM or conversion tracking using the accounts they actually have. It also suits anyone who wants to understand what they're paying an agency for.
It is not the right fit if you want the work done for you. Training teaches you to do it, so if you'd rather not touch the accounts at all, hiring someone to build or manage them is the better route. It also isn't a pre-built course or a certificate program. The sessions are built around your accounts, so if you don't have an ad account, a GA4 property or a GTM container to work from yet, there's not much to teach against. And if you need hands-on management ongoing, training won't replace it.
Real results, not theory
What You Get:
Sessions built around your actual accounts and setup, not generic slides
Live, hands-on walkthroughs, not just theory
Follow-up materials so the knowledge doesn't disappear after the call
Frequently asked questions
Is the training based on my own account or a generic curriculum?
It's based on your own accounts. The sessions are built around your actual Google Ads, GA4 or GTM setup, not generic slides, and they're live and hands-on rather than theory. That means you learn on the campaigns, events and tags you'll actually be responsible for, and the follow-up materials reflect your setup too.
What access or information do you need before we start?
I need to know which of Google Ads, GA4, GTM or conversion tracking you want to cover, who will be in the sessions, and what you want to be able to do afterward. I'll also need to see the real accounts so we can work from your setup. How access is shared is something we settle when scoping the sessions.
What's the difference between training and having you do it for me?
Training teaches you or your team to do the work, so afterward you can make changes and troubleshoot on your own. Having me do it means I build or fix it and you don't need to learn the details. If you're unsure, the question is whether you want the skill or just the result. Some people want the skill so they can stop paying for small changes.
Can you train my whole team, or only one person?
Both. The service covers 1:1 sessions for a business owner or a single marketer, and sessions for teams that need to get up to speed together. Either way the content comes from your actual accounts, so what each person learns matches what they'll really be touching day to day.
I'm a beginner. Do I need to know Google Ads or GA4 already?
No, but you do need real accounts to work from, because the sessions are built around them instead of a standard syllabus. Where we start depends on what you already know and what you need to be able to do. Beginners and people with some experience are both a fit, as long as there's a live setup to learn on.
Will training help me tell if my agency is doing a good job?
It's one of the main goals. You won't become a specialist, but you'll understand your own account and tracking well enough to ask specific questions and spot vague answers. That's often enough to tell whether you're getting real work for the money. If you want an independent review of the account itself, my audit services are the better tool.
Guides on this topic
- What Is a Google Ads Conversion?A conversion is a specific action you've told Google Ads to count as valuable, not a click or a visit. Here's what counts and how to set one up.
- How to Share Google Ads Account AccessShare Google Ads access in four steps, what each of the five access levels can do, and when to use a manager account instead.
- How to Share Google Analytics 4 (GA4) AccessShare GA4 access in four steps, what each of the five roles can do, and the difference between account and property level access.
- How to Share Google Tag Manager AccessShare Google Tag Manager access in four steps, plus which of the five permission levels to actually give someone and why it matters.
Related services
I'm Filip Steiner - your Google Ads & Conversion Tracking Specialist
Over the past 5 years, I've managed 100+ ad accounts across the US, from local services to ecommerce.
My background in analytics and conversion tracking helps me turn ad chaos into profitable systems.
I don't just run ads. I build measurement systems that show you exactly where every dollar goes, and what it returns.